Sometimes when you least expect it, things can change. Having had a real learning experience at VMware over the last three and a bit years an opportunity came along that made me think twice. In fact it made me think really hard. I also suppose there must be something in the water with my good blogging mate and long time colleague, while I was Sun Microsystems, Chris Saul having recently made the move to HP.
So on the first of March I stepped into a brave new world as the Regional Director for Citrix Systems. Obviously, anyone following technology will know that VMware and Citrix compete in the same Virtualization market place an industry that I am passionate about. The new role gives me the total view of end user sales, channel sales, techical support, people management and facilities management that I have yet to experience as a whole. Without question it will be real challenge for me, but one that I am super excited about and I think will ultimately help me meet my own personal ambitions.
Earlier today – there was a press release about this and you can read a couple of examples here and here. Already the response I have had from a combination of this press release, a status update on Facebook and a title change on linkedin has been truly amazing. I have to admit I have been overwhelmed. I can only presume I must have been doing something right and I can only hope to continue to keep it up.
The fun part of the job happened last week when I had to pose for my official press shots. Here is a favourite one:
I am at the start of a new journey and am keen to see what is around the next corner. Traditional desktops lookout – I am here to virtualize you!




Aaron, that’s fantastic! Congratulations!!!
By: Natalie on March 14, 2011
at 11:55 pm
Thank you Natalie
By: Aaron on March 15, 2011
at 11:08 pm
Congratulations, Aaron, and all the best with your new position.
By: Michele (nzm) on March 15, 2011
at 1:25 pm
Thanks Michele!
By: Aaron on March 15, 2011
at 11:08 pm
Well done on the new job.
By: Stephen on March 15, 2011
at 3:38 pm
Thanks Stephen!
By: Aaron on March 15, 2011
at 11:08 pm
Congrats, Aaron!
By: i*maginate on March 15, 2011
at 11:05 pm
Thank you I*maginate!
By: Aaron on March 15, 2011
at 11:08 pm
Hi Aaron. Been following your blog for quite a long time now. Congratulations for the new job. Looking forward to the chronicles of your new adventures.
By: linnox on March 17, 2011
at 12:17 am
Thanks linnox! and thanks for following my humble blog
By: Aaron on March 17, 2011
at 1:50 am
Congratulations Aaron!
By the way the press release seems to be very descriptive what a great win to Citrix having you on board in this very competitive market. Wish you all the best
Hossam
By: Hossam Taher on March 17, 2011
at 12:24 pm
Thanks Hossam!
By: Aaron on March 17, 2011
at 12:49 pm
Congrats. That seems like a great move right now, especially with the virtualization of IT and IT infrastructure. I’d love to know more about how that is working over there. We’re getting on ok 12 hours off from you, but the 6 months I spent working in Dubai didn’t leave me enthralled with the connectivity levels. On the other hand, getting the tech centralized is usually a very good thing.
Good luck with the new position & company.
By: Andras on March 20, 2011
at 4:43 am
The market in Dubai is still a little slow – but Abu Dhabi, Qatar and KSA are all rocking!
By: Aaron on March 21, 2011
at 1:50 am
Glad to see you moving on and up! I see you’re staying in the virtualisation biz too, nice one!
By: Trefor on March 21, 2011
at 1:13 am
Thanks Trefor! and thanks for stopping by
By: Aaron on March 21, 2011
at 1:49 am
Just wanted to add my congratulations!
By: sdb on April 14, 2011
at 7:03 pm
Just wanted to add my congratulations Aaron!
By: Out and About in Dubai on April 14, 2011
at 7:04 pm